Auva Spotlight: Marketing & Design Pro Alex Perez

Hey everyone, it's Alex Perez, and I'm thrilled to take you on a journey through my career that's been a fusion of marketing strategies and creative design.

October 3, 2023
Alex Perez
Marketing and apparel design expert with nearly ten years of experience.

Hey everyone, it's Alex Perez, and I'm thrilled to take you on a journey through my career that's been a fusion of marketing strategies and creative design. It's been quite a ride, and I'm proud to be a guest writer and marketing contributor for the incredible team at Auva Creative.

The Beginning: Education

Let's start at the beginning. In December 2016, I proudly received my Bachelor of Business in Marketing from Florida Atlantic University in Boca Raton, Florida. Little did I know that this was just the first step on a fascinating journey that would intertwine the realms of marketing and design in the most unexpected ways.

Step into the Design World

Fast forward to November 2021. I embarked on a new adventure with the Foot Locker presents DWS (New Balance) Footwear Design Master Class at Pensole Lewis College of Business & Design. This was my chance to immerse myself in the art of footwear design, and it was nothing short of extraordinary. From conceptualizing cutting-edge designs for active footwear to creating intricate tech packs and selecting the perfect colors and materials, this experience broadened my horizons. Collaboration was key here, as I worked closely with various departments, including Design Directors and Marketing teams.

But my thirst for design knowledge didn't stop there. In February 2023, I took another leap, this time with the Capri Holdings (Versace, Jimmy Choo, Michael Kors) Footwear Design Master Class, once again at Pensole Lewis College of Business & Design. This journey further solidified my expertise in the dynamic world of footwear design.

High fidelity sneaker design by Alex Perez

The Marketing Chapter

Now, let's pivot a bit. My career path has been a dynamic mix of roles, each contributing to my diverse skill set. It all started in February 2014 when I joined Simply180 as a Marketing Intern. Here, I delved into SEO research, honed my website optimization skills, and mastered the art of lead generation. Little did I know that this experience would be a stepping stone for what lay ahead.

Over the years, I've worn many hats, each shaping my abilities. My stint as a Marketing Assistant at Adler Injury Law refined my content creation skills, strengthened my website and blog optimization prowess, and taught me the intricacies of social media management. It was during my time as a Marketing Specialist at LLC that I discovered my love for social media, WordPress website management, and SEO optimization.

But the real adventure began at Access Financial, where I served as a Marketing Specialist. Leading the charge in lead generation, email marketing, SMS text message marketing, and CRM marketing module management was a turning point. These experiences propelled the company's marketing initiatives to new heights.

A Global Perspective

Being fluent in both English and Spanish has added a unique dimension to my creative journey. It's allowed me to connect with a diverse audience and bring a global perspective to my work.

Auva Creative: Your Creative Home

Now, as a guest writer and Auva Creative Marketing contributor, I'm excited to blend my passion for marketing and design in every project. I firmly believe in bridging the gap between these two worlds to create something truly extraordinary. At Auva Creative, we're more than just a creative agency – we're your home for everything marketing and creative. Whether it's web design, graphic design, branding, or crafting marketing strategies, we have the talent and expertise to bring your vision to life.

So, whether you're a fellow creative seeking inspiration or a business in search of innovative marketing solutions, you've found your creative home. Stay tuned for more insights, creative ventures, and remarkable talents as we continue to elevate the worlds of marketing and design. Auva Creative is here to make magic with you!

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