Boutique organic haircare product ecommerce platform.
To build an ecommerce platform which conveys the brand's soothing and healing brand identity. Building a unique ecommerce user experience.
To create a soothing ecommerce user experience which offsets the normal static and grid feel used by competitors.
It is extremely important for the UX of a platform tell the story of the company and also set the mood the company is trying to create. For the Boujee Haircare platform we used soothing colors which gives users a zen feeling.
A relaxing web platform which gives users a unique ecommerce experience. We used the calming tones of the organic ingredients which this brand uses in its products to create a vibe which would be memorable for all users looking for organic self care products.